Leo Burnett - Cultural Fuel

Demo of Augmented Reality Cookies from Tellart on Vimeo.

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…doooooooooooh:-) not new but kinda cool!
some smart guys say smart stuff about it here

have fun.

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This is the 2nd time I noticed that argumented reality has been applied to a commercial website. It still gives a half baked impression as it is right now; you have to download special software to be able to use it. The look… well last time I saw comparable stuff was back in the nineties on my PS1. I still think this technology got a lot to offer cause it allows to interact with the user in a direct and intuitive way. Let’s see what comes next..

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