Posts Tagged ‘apple’
Blackberry vs iPhone
Found this funny user generated spoof ad:
Funny, that the Apple has a German accent. It would make more sense if the Blackberry had a German accent. The new Blackberry Bold is actually engineered in Germany…
11
11 2009
Apple vs PC: iYawn (or: why Apple should stop advertising)
Have you seen the new Apple VS PC ad? I am personally getting sick of these ads. Especially the jingle is going on my nerves.
But furthermore, I am kind of surprised. The apple brand has thrived on a concept of understated confidence which is visible in the design of their products, the usability, and so on. Also, it does enough to sometimes reward its followers. In a way these TV spots are for Apple followers. Man, do I feel good I have a Mac at home after I watch that ad. So, all is good: you got understated brand confidence and a cultish following (or what else do you call people waiting in line 5 hours at the Apple store?)
So what’s up with the advertising in terms of persuading non-users? Constantly reminding people of how another brand messes up is not exactly self-confident. In fact, it kinda looks like Apple is scared Windows7 could actually be a real competitor to OSX. What’s more, in the eyes of a non-user, it might seem pretentious and it could even keep me from trying a Mac out of spite. I’ve actually been one of those people. Apart from some functional reasons, I didn’t use Macs because I felt the brand was too arrogant, or that I didn’t want to be part of a sect, fearing that, I too, would start running around preaching the lore of Apple.
Apple makes great products. Thank you Apple. I’ve become a user too. But please, stop advertising. It makes me cringe. a) you don’t need to and b) it doesn’t help you and c) you can find other ways to reward your followers than to spend it on ads that alienate potential users. Take it from someone who resisted you for a long time, until he found out he could install Windows7 on a Mac.
23
10 2009
New Apple TVC
26
08 2009
iPhone 3G units outnumber first generation
We wrote about iPhone hiccups, delays, complaints about slowness, and botched mobileme launch, as many others have. However that maybe, after only 7 weeks after the launch, the 3G apparently outnumbers the first generation of iPhones. Writes TechCrunch
It took Apple nearly a year to sell 6 million first generation iPhones. A million 3Gs were sold in the first weekend the device was on sale—it took Apple 74 days to sell a million of the first gen iPhones [...] Apple is on pace to sell more than 40 million of the devices in the next year. At what point is it no longer considered a niche device in the cell phone world?
All hail mighty Apple and the power of brands.
27
08 2008
Continuing pressure for Apple, iPhone
More and more voices become audible about Apple’s marketing practices. People are getting upset: reports of cranky people waiting in lines for hours, then waiting for activation, waiting for the promised, but bungled MobileMe service… Apple makes people wait. And then wait some more. Who could blame people for being upset? And now even the advertising lies to you. Still, unlike most other brands, people blame themselves when it comes to Apple. How long will it last?
Check out this 3G ad / real life comparison. Via David Armano Tweet.
