Do you think you can make people donate money so kids can eat by making them wait for their youtube videos to download?
Amnesty think it can by saying: “Impatient already? It only took 15 seconds. Imagine waiting for 15 years for food.”
Pretty interesting idea. Just wonder if most people won’t feel tricked and guilted into donating. See for yourself.
Our colleagues in Portugal had a great idea for Amnesty: Why not make a social network where people can watch Tyrants, Dictators and other scum? Simple, cheap and and effective.
Tyrannybook.com launched and immediately was down because of the response of so many liking the idea. Hopefully the site has been moved to a more powerful server by now.
Congrats to Leo Burnett Portugal for:
Their 7 lions in Cannes for their Store+ idea for the Red Cross: A store that sells hope. A truly HumanKind idea: something that transcends advertising, but makes a qualitative difference!
Their 3 lions in Cannes for their Ephemeral Museum idea for Pampero Fundación. The first true outdoor museum!
Their 1 lions in Cannes for their Amnesty International video.
Case Store+ Red Cross
Case Ephemeral Museum
Amnesty International
