Leo Burnett - Cultural Fuel

Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.  (adsoftheworld)

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litte addition: its not new. remember this ??

The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)

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Ambient Campaign for a Soft Bread developed by the Miami Ad School.

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Promotional billboard at bus stops in Norway that alerts you to skiing conditions at the Tryvann Winter Park Resort - by having the billboard start snowing.

When it snows on the mountain at the ski resort (located 15 minutes outside of Oslo), they send an SMS to the billboard and the signage starts snowing in the window area  A second message stops the snow show.

Source: http://www.toxel.com/tech/2009/03/21/tryvann-snowing-billboards-invade-norway/

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For everyone who loves to dunk cookies: This ambient media idea created by DraftFCB is for Oreo cookies. They use an elevator to dunk an Oreo cookie into a glass of milk.

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A number of 65-inch digital posters were recently spotted in Tokyo train stations that emit scents that correspond with the images on-screen. Apparently the scents are very pleasant, but it is not known whether they have been successful in getting passers-by to stop and take a complementary coupon book.

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