Caribou Coffee built transit shelters in Minneapolis that look like ovens and function as commuter warmers - highlighting their new “Hot ‘n Wholesome” menu items.
Great execution for the winter!
Via AdRants - work by Colle+McVoy
Intriguing Act from Madrid, showing pedestrians what it’s like to have Alzheimer’s, and asking them to take action to help.
I almost wish that the actress would show more emotion, more concern that the person doesn’t recognize them, but it may be distressing enough as they did it.
60 pianos to be placed in parks and public spaces around NYC for anyone to play. Cool idea from http://singforhope.org/
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema. (adsoftheworld)
what a great find from tiago! 
look here to.
litte addition: its not new. remember this ??
The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)
Promotional billboard at bus stops in Norway that alerts you to skiing conditions at the Tryvann Winter Park Resort - by having the billboard start snowing.
When it snows on the mountain at the ski resort (located 15 minutes outside of Oslo), they send an SMS to the billboard and the signage starts snowing in the window area A second message stops the snow show.
Source: http://www.toxel.com/tech/2009/03/21/tryvann-snowing-billboards-invade-norway/
