Game Theory in Action: Online Gamers crack AIDS enzyme
Leo Burnett Chief Innovation Officer Mark Renshaw - proponent of the virtues of game theory in marketing strategies - would love this one. Game theory didn’t just crack that really tough marketing brief, no, it cracked and AIDS enzyme puzzle research had been struggling with for years with the help with some online gamers, using the “Fun-for-purpose” platform Foldit.
Hats off not only to the gamers, but also the research group for thinking outside the box and sharing the credit in “Nature Structural & Molecular Biology” with the gamers.
Firas Khatib of the university’s biochemistry lab is quoted as saying
“The ingenuity of game players is a formidable force that, if properly directed, can be used to solve a wide range of scientific problems.”
Indeed.
Read the news article here
