Subway Act: Rick-Roll
Talking about acts: the subway as a public forum and create a bit of fun on your commute on the express train:
Saw this on Gerald’s Posterous:
Posts Tagged ‘act’
Beautiful Act: Bringing Back the Sun
Mobile act not ad: Charmin helping people “do their business”
In what could be considered an unorthodox marketing strategy, toilet paper brand Charmin’ came out with a mobile application that shows you and let’s you review/rate toilets in your vicinity. Says Adage:
Charmin can’t be accused of just trying to sell toilet paper: Unlike major rivals, it doesn’t have a commercial-bathroom business. Rather, it’s just another effort at nontraditional branding, a la the Times Square restrooms the brand has provided the past three holiday seasons; the mobile Pottypalooza program it ran from 2003 to 2005; or the “Charminizing” program in which it cleaned up public restrooms at state fairs starting in 2000.
To be honest, at first, I thought this is a bit of a desperate attempt to insert any type of “innovative/mobil/usergen marketing” into a brand, that’s just, well, toilet paper. But then I remembered that a) people online review just about anything these days and b) I remembered all those moments where I was walking through city centers, frantically looking for relief and wondering if I was gonna make it. This mix of facts is probably the reason why, according to Adage, the application “logged more than 52,000 toilets since launch.” I for one got the thought stuck in my head how it would be picking up an Effie award for “logging toilets,” but why not? Times are a-changing.
The fact is, however: people appreciate any act a brand undertakes to make a qualitative difference in their lives (however big or small, no pun intended), even when it comes to toilets.
27
03 2009
Earth Hour: Switch off your lights for earth
To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.
19
03 2009
Christmas act instead of an ad
Christmas shopping season has started. No clue so far when it comes to gifts?
What about a goat? A baby balance? Or a HIV test?
In the UNICEF online shop, sponsored by United Internet, people can buy specific aid items donated as supplies for those in need.
I think it’s not only a great act by United Internet, it’s also a great idea to “visualize” help and make people aware what can be done - even with a small budget.
