Best Global Brands 2010
The global brand consultancy Interbrand just presented the new report with the best 100 global brands.
Here the top ten with the respective brand value:
1 Coca-Cola 70,452 ($m)
2 IBM 64,727 ($m)
3 Microsoft 60,895 ($m)
4 Google 43,557 ($m)
5 GE 42,808 ($m)
6 McDonald’s 33,578 ($m)
7 Intel 32,015 ($m)
8 Nokia 29,495 ($m)
9 Disney 28,731 ($m)
10 Hewlett-Packard 26,867 ($m)
The brands with the highest growth were: Apple (37%), Google (36%), Blackberry (32%), JP Morgan 29%), Allianz (28%), VISA ( 26%); while the brands with the greatest “fall” were: Harley-Davidson (-24%), Toyota (-16%), Nokia (-15%), Dell (-14%), Citi (13%).
The only Latin American brand to figure was the Mexican beer Corona from Grupo Modelo in place 85.
To see the whole list, just click HERE.
Best Global Brands 2010. Source: Interbrand.com
