Leo Burnett - Cultural Fuel

Don't have a copywriter? No problem, just rip off the copy from Hollywood screenwriters.

Nein. Nicht gelöscht. Wenn man hier das erste mal kommentiert geht es durch die Admin, wegen der Unmengen Spam die sonst kämen. Dürfte jetzt gehen.

Is strategy really the new creative?

Thanks B!!

All I know is that strategists are currently seem to be in the lead of defining the playing field in which creative solutions need to appear. Unlike their creative counterparts, strategists have the luxury of not having to be defined by the success of their channel-based creative output only. In fact, it is our job not to gauge the work just for the sake of the work. We’re gauged by the connections we make between channels (to, in turn, connect brand and people). And because of this, maybe it is easier for strategy folk to integrate different strategy discplines than it is for creatives to integrate theirs.

But this doesnt mean to me that strategists are the new creatives. If anything it just means that some strategists are new strategists who are desperately wanting to work with a new creative. And, again, this means leaving behind a) linear creative process and b) the reign of the art director / copywriter duo.

Kseniya Simonova - Sand Animation

Neat.

Strategic Planning: can we finally integrate? Yes, we can.

@tim yeah. I think in order to deliver marketing innovation these days, at least strategically you have to cover product innovation as well.

oh and btw, the described internal client struggles weren’t just ours, but those of all the planners in the workshop. It’s a fundamental issue.

Pirate Paper Boat

Thank god it had a violent ending, otherwise I would have puked.

What NOT to do in social media

Yeah. Mashable.com is a good resource.

Lewis Hamilton - Blackberry Interaction

Thanks for the correction, Nick!