Leo Burnett - Cultural Fuel

Hey Daddies! Here’s a tear jerker for you from VW

Alexander Wipf — Mon, 14 May 2012 20:35:46 +0000

Seen it before a million times. If anything sells cars better than sex, it’s parental feelings.

But then again, it works.

Happy Father’s day.

Thank you!

Alexander Wipf — Fri, 11 May 2012 11:54:00 +0000

Wow. Thanks everyone for your continued interest in our Blog. Even though we’ve had 2 slow months on the blog, Edelman Bloglevel gave us good marks for your visits and interest in our monthly newsletters, making it the 2nd most influential Agency Blog in Germany right now according to NeueWerbung.org.

Thank you! Now lets go for #1

NCDV ‘Drag Him Away’ Campaign

Florian Geiger — Mon, 07 May 2012 21:39:07 +0000

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

(via)

Cultural Fuel Trend Report April

Mareike Jaensch — Mon, 07 May 2012 09:06:35 +0000

Hi everyone, here’s the latest Trend Report from last month with lots of exciting inspirations and trends for you to take a look at!

April 2012 Cultural Fuel Trend Report

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Leo Burnett SocialShop Study and Framework

Alexander Wipf — Fri, 04 May 2012 09:32:39 +0000

SocialShop is a deep dive study into the social media usage behavior of shoppers.

The study has confirmed Shopper Archetypes and unearthed specific social shopper needs based on product category and social channel.

More than just yet another social study with statistics and numbers, I believe the Leo Burnett / Arc research team has managed to create an empirical but strategic framework for how to define the role of social media channels depending on people’s needs, their shopper archetype.

This focal study is a derivative of the larger PeopleShop quantitative study of 8000 shoppers, examining over 40 offline and online touchpoints, local shopper archetypes, shopping occasions, shopping trip types and channels in over 20 product categories. PeopleShop helps build qualitative shopper journeys that offer deeper insights into shopper behavior than previously possible.

This study is currently underway in 4 European markets and we expect to be able to share it with you in September.

Social Shop Research Overview

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Facebook Launches Organ Donor Feature

Mareike Jaensch — Thu, 03 May 2012 15:20:08 +0000

Privacy issues and oversharing of personal information on social media platforms have always been a bit of a delicate topic, where particularly Facebook has been repeatedly under fire. However, the concept of sharing personal data has now taken a bit more of a serious and thought provoking note.

Mark Zuckerberg announced at the beginning of the week that Facebook has added an organ donor status to its Timeline view. Users can add where and when they signed up and share their donation stories. “[W]e believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role,” the company wrote in a blog post. The feature also allows you to find a link to an official donor registry in your area.

Could social media actually have the power to save lives?

For more info, check the source link below: https://www.facebook.com/pages/Organ-donation/105491556152132

Tic Tac France - Worst Breath in the World

Florian Geiger — Mon, 16 Apr 2012 11:26:59 +0000

(via)

Sprinklr as an alternative to Radian6?

Alexander Wipf — Fri, 13 Apr 2012 07:09:57 +0000

Venturebeat has an editorial on Sprinklr as up and coming social media analytics tool. Apparently, they have matured quite a bit. The company’s statement that its smaller base of clients is intentional seems a bit like an attempt to make a positioning out of a weakness as a market player, but you never know.

A little drama, anyone?

Alexander Wipf — Thu, 12 Apr 2012 12:37:27 +0000

Reminiscent of the Canal+ Commercials, TNT has their own, and more action packed version out to create awareness for their Drama Series.

Quite kick-ass, I must say.

Via Florian Geiger

March 2012 Cultural Fuel Trend Report

Ida Opstad — Wed, 11 Apr 2012 12:16:09 +0000

The Trend Report for the month of March is now out; with new inspirations, trends, insights and opinions. Have a look and hopefully you’ll find something you like.

March 2012 Cultural Fuel Trend Report

View more presentations from culturalfuel

You can also download the March edition as a pdf file here: Cultural Fuel Trend Report March 2012