Leo Burnett - Cultural Fuel

Tipp-Ex Bear

Alexander Wipf — Thu, 02 Sep 2010 18:12:22 +0000

Pretty Cool Ad takeover by Tipp-Ex

Bienvenue, au revoir!

Matthias Welte — Thu, 02 Sep 2010 10:00:01 +0000

Today I received a suggestion for a site on Facebook. I do not speak french and it is from Voyages-sncf.com an internet travel agency, a subsidiary of the French SNCF and Expedia. Fortunatly everyone will understand the goal of the campaign.

The realisation follows directly the “Human Kind” Philosophy from Leo Burnett. They started with human behavior: arriving and departing from a train station. The Human Brand Purpose: Traveling with SNCF should be kept in memory. And finally create an act, which influence the human behavior. Let’s see, but there are more funny videos.

“Bienvenue, au revoir by voyages-sncf” a summary of all clips.

Or watch all full lenght movie clips on their campaign website.

And the well not so good executed Facebook Page.

If you’re not familiar with our Philosophy: Humand Kind in about 5 minutes.

Source: wikipedia

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Everynone: Moments

Alexander Wipf — Tue, 31 Aug 2010 16:23:00 +0000

I was just made me aware of a pretty awesome site called Everynone. If you don’t know it check it out. Artfully crafted videos and storytelling await.

This is just one of them entitled “Moments”

Moments from Everynone on Vimeo.

via Florian

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Nike Patent For “Back To The Future II” Shoes

Ruben Deolarte — Mon, 30 Aug 2010 14:46:16 +0000

For those fans of the movie you already know what kind of shoes are those, for those not so big fans of the film, the called Nike Air Mag “Marty McFly” are shoes with an automatic lacing system or “power laces” (like the film says).
For those non-believers, check the World Intellectual Property Organization’s website and see it by yourself. For those who can’t wait to put your hands (or properly speaking, your feet) in one of these, there are no announcements yet if they are even going to hit the market any time soon, but as some predictions made in the film have become reality (check out this list) having a pair of Nikes with “power laces” will be soon a reality.

Trivia: For those who know or not know; the film occurs during the year 2015 and as all the other predictions have happened before that year, we may only have to wait at much 4 more years.

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Don’t have a copywriter? No problem, just rip off the copy from Hollywood screenwriters.

Alexander Wipf — Thu, 26 Aug 2010 09:55:16 +0000

There’s been a massive campaign in Germany for a new type of Insurance company called ERGO. The campaign shows a guys talking about what went wrong between people and insurance companies. It’s a well executed sentiment that everyone can easily understand.

Now there is a viral going around that is claiming that 60% of the copy for the Ergo TV commerical comes from a Hollywood movie “High Fidelity” starring John Cusack. In fact, not only the copy but also the scenes are exactly the same. Also the voiceover of the commerical seems to be spoken by the same guy who dubbed the movie in German.

Is this what happens when you run out of ideas, or is this (as some one suggested on Youtube), a matter of the agency bringing in High Fidelity as a mood film, and the client “wanting it exactly like that”. We’ll never know.

To be honest, I haven’t been able to verify if the spoken text is in fact the original text in the movie. But if it is, what a crass blunder!

via Matthias Lauten

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300 Thousand most favorite sites, visualized

Alexander Wipf — Wed, 25 Aug 2010 12:59:10 +0000

Nmap just created a visualization engine based on Alexis.com data which lets you navigate the web’s most trafficked websites. Definitely worth a look even though the servers seems to be over capacity right now, due to all the traffic from Mashable.

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More on the dogma of choice

Alexander Wipf — Wed, 18 Aug 2010 10:49:53 +0000

A while back I wrote about Barry Schwartz and his “Paradox of choice”. Sheena Iyengar now takes a multi-cultural view on this. In some comparative studies, she shows how the American dogma of choice, i.e. the belief that having many options is good, isn’t all it is cracked up to be. Not just abroad, but even in the US.

First she presents results about social context of choice, i.e. how the results of choosing can be different depending on if it is an individual choice or not. Then she explains difference in perceptions of what is actually a choice and what isn’t and then uses a very heart-wrenching example how far the belief in the choice dogma can affect people who have to make tough decisions.

I believe what we can learn from this that choice, just like everything else, can become a paralytic when it is turned into a dogma. When choice has an individual or collective purpose it can be catalyst.

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Bloggers: Can’t We Be Friends?

Jay Denhart — Fri, 13 Aug 2010 17:24:39 +0000

Check out this Awareness Networks Article about General Mills and their blogger outreach efforts.

It’s a good read, but I was struck by just how good a job GM has done in acting ‘like a blogger’ with the blogging community -

1. Ensuring that they offer value. Kudos to them for recognizing that not everyone is interested in just having their voice ‘bought’, but making them feel special, by treating them in a special way.

2. Being fans of the bloggers, and giving props to them when appropriate. Bloggers love FEEDBACK.

3. Staying involved, and creating opportunities to lengthen the conversation and relationship. Once again, showing that the tools and learning from doing CRM can come in mighty handy in our wired world. Connections matter.

Well done!

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The Social Networking Map

Ruben Deolarte — Fri, 13 Aug 2010 08:25:42 +0000

The site Flowtown just published on its blog a cartographic representation of the social networks. The size of the territory is determined by the estimated amount of members of that network. Of course the biggest “country” is Facebook with its 500 declared users and is only second to the mighty “Empire of Google”.

It is very interesting (and funny) to see internet represented in such way. With quite unusual landmarks this map gives an ironic and somehow true insight of the online actuality. Among the best parts are the “Google’s Information Gathering Posts” disseminated all over the map, the “United Territories of Wikimedia”, the “Isles of Apps”, the “YouTube Triangle of Viral Videos”, the island of Adult Friendfinder lying in the “Sea of Desperation” and the “Former Kingdom of MySpace”.

Click on the map for a LARGER image.

Source: Flowtown

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Cultural Fuel Trend Report July

Ruben Deolarte — Tue, 10 Aug 2010 12:22:18 +0000

Download Here !

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