Leo Burnett - Cultural Fuel

World Women’s Day Historical Photography

Alexander Wipf — Tue, 09 Mar 2010 13:12:13 +0000

Check out these photographic records of the heroines of the burgeoning women’s movement on indicommons.

Reinventing reinvention

Jay Denhart — Mon, 08 Mar 2010 02:04:56 +0000

As more pressure is put on marketers and their agencies to do more with less, some of the most interesting opportunities for connecting with people come not from creating marketing campaigns, but finding new ways of creating value for consumers outside of the delivery of marketing messages. This situation is an exciting new charge we feel today in our agency, as we look to find creative ways to have Brands participate in society with our consumers. It’s not just reinventing ourselves as an advertising agency, but actually reinventing this reinvention into our begin a whole new kind of partner for our clients and their business.

Razorfish recently grabbed such an opportunity in their participation of a venture with Citigroup and Microsoft - linking content (in Citi’s case consumer data), with computing power (in Microsoft’s case) to create Bundle.

Interesting and inspiring - and I can’t wait to see where they go with this! It also raises some fascinating questions in terms of what an agency model should be when the output is not a creative asset, but a business strategy, or even a new company. I have had the chance to work on some projects like this with our clients, and I can honestly say it is as challenging and eye-opening as it is rewarding. Check out the Bundle beta here.

Read about the venture here.

Source: AdWeek

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On the spirit of building and the talent needed

Alexander Wipf — Thu, 04 Mar 2010 14:25:01 +0000

Kind of related to the previous post about Peter Kruse, now Rishad Tobaccowala reminds everyone how the digital age has brought on the need to look for talent in a different way. It’s builder talent. I love this sentiment because it strikes at the core of how I would define the difference between traditional thinking in communications versus the new thinking. You don’t just need people who are talented at saying something, but rather building something that delivers experiences for people.

So-called creative agencies which are not emulating this strategy will be left with an aging workforce that will try to be good at saying things that no one is interested in listening to.

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Culturalfuel Newsletter February now available !

Kornelia Hofmann — Thu, 04 Mar 2010 14:18:11 +0000

Download here

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“And Then There Was Salsa” …and TV is soooo dead!

Florian Geiger — Wed, 03 Mar 2010 09:13:34 +0000

Clever Tostidos ad does something unexpected!

via @missmoss

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Beautiful Act: Bringing Back the Sun

Jay Denhart — Sat, 27 Feb 2010 17:30:23 +0000

A lovely example of an act that inspires through its simple, human appeal and relevance.

Read all about it here.

(Those crafty Canadians! :) )

Thanks Mylene!

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Nokia: Good Things Act

Anja Rau — Fri, 26 Feb 2010 16:05:08 +0000

Here’s how Nokia placed its name on the map for navigation devices:

The World’s Biggest Signpost from adghost on Vimeo.

It’s an interactive signpost, and also an act, kind of like an ambient, real-time Qype or Yelp. The Good Things signpost was entertaining and useful for people, while at the same time integrating Nokia’s product (Nokia Maps, Ovi, and the handsets) in an unobtrusive way.

Via Björn, via fubiz

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Peter Kruse on the End of Management

Alexander Wipf — Thu, 25 Feb 2010 21:44:31 +0000

We rarely post stuff that’s German, except when we find Peter Kruse Gems like this one: on the obsession of trying to manage something that isn’t here yet and trying to make intangibles tangible.

Must see for our German readers.

Via Christoph Riebling

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Just in case you want to know what this thing Chatroulette is all about …

Anja Rau — Thu, 25 Feb 2010 09:17:26 +0000

Via @ghensel via Thorsten Konrad: Casey Neistat’s brief video documentary on the latest online fad cultural phenomenon, Chatroulette.

chat roulette from Casey Neistat on Vimeo.

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Send your Teddy Bear on a Special Trip!

Dirk Reinhardt — Wed, 24 Feb 2010 19:08:55 +0000

I am still not sure, if it is a viral by the Prague tourism board or not. Anyway. At least it is a wonderful (business) idea:
Toy Travel agency SendYourDarling.com in the Czech Republic is offering trips for stuffed toys. The agency will take pictures of plush toy animals at tourist spots and send the photos back to the owner with the toy. The cost ranges from 90 to 150 Euros.

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