Leo Burnett - Cultural Fuel

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A lovely example of an act that inspires through its simple, human appeal and relevance.

Read all about it here.

(Those crafty Canadians!  :)  )

Thanks Mylene!

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I had just read this article about marketers not sure how to take advantage of Location-Based Services, specifically ones that are Social-Network based, and one of our Account people popped their head in my office to ask “What’s up with FourSquare? Is it worthwhile? And is it significant for Marketers?”

Good questions all. Foursquare allows you to “check in” to locations and awards badges for different user activities. The Article correctly states that some restaurants and bars are already embracing it, but the activities and offers are still in early days. Note the offer from Wow Bao in my building below:

Yeah – it’s a freebie offer, but I find it interesting that there is such a conversation about “is this interesting for marketers” and “how will marketers use it” – since it should make sense to pay attention to if you’ve got at least some of your audience that uses these kinds of things, and you’re worth having a relationship with in the first place (which, granted, is a big question for some marketers).

Here’s why: think about why restaurants and bars already jumped on the bandwagon. They have to develop relationships with their customers – they don’t have a choice. They don’t have a retailer that will put up POS material, or vast amounts of online ad spend (generally), and most of the places I’ve seen don’t do TV. For them, the relationship with the person in that establishment is everything, and finding new ways to prolong and enrich that relationship is the key to their success. For them the only question would be “why would I not get involved?”

Now I’m looking back over the last 12 months and thinking about the times I’ve mentioned doing something like this for a marketer, and thinking “You know what? My Client needs to break out from the shelf, their target is pretty well-connected digitally, they are not always getting the POS attention they want, or always deserve, they want more engagement, and since their relationship with the consumer is everything for them as well … so Why not?”

Bonus topic for further conversation: How different would the strategy for the marketer be from what they use for Facebook and Twitter?

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Keiichi Matsuda  is studying for his Masters in Architecture at the Bartlett School of Architecture in London. He is a member of Nic Clear’s Unit 15, who use film, animation and motion graphics to generate, develop and represent new architectural and spatial possibilities. He has created this awesome video “as part of a larger project about the social and architectural consequences of new media and augmented reality”.

It is very interesting to see how architecture goes together with new media types. via

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Brands take note: like we told you months ago: it really is time to stop with the dancing flashmobs.

“It’s difficult to know where to start with this film for Dr Pepper’s, but sometimes things are so bad, they are worth sharing, so here you are. But really, please stop flashmobbing, right now.”

In Creative Review

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Mccann Digital Israel has developed a digital personalized media campaign to promote a new Chocolate Dessert from Tnuva.  See above the case study. (Thanks to Sahar)

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To demonstrate the power of the latest Intel Core i7 processor chip unveiled at CES 2010 last week, Intel brought in a couple of double HD, double-touch touchscreen glass walls.

In Contagious Magazine

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Lego as a new site and they have made a short movie as presentation.

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Verizon lauch this spot for the new Droid

but they forgot that iPhone Fans are true followers

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