Leo Burnett - Cultural Fuel

Hello everyone!

Here’s January’s Cultural Fuel Trend Report. We hope you have fun and get inspired by the great creative ideas, trends and insights that we came across.

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Hello everyone and happy new year! Here’s 2012’s last Cultural Fuel Trend Report. We hope you have fun and get inspired by creative ideas, trends and insights that we came across.

Hello everyone! Here’s last month’s Cultural Fuel Trend Report. We hope you have fun and get inspired by creative ideas, trends and insights that we came across.

Hi everyone, here’s the latest Trend Report from July with various exciting inspirations and trends for you to take a look at!

Here’s last month’s Cultural Fuel Trend Report, take a look at some effective and inspirational ideas and insights that we came across!

It’s always a special treat when your work does more than talk at people, but rather hits a specific nerve of a Zeitgeist. Now, after a ton of articles in German newspapers, Arte TV also felt compelled to air a special on our Generation Maybe.

Venturebeat has an editorial on Sprinklr as up and coming social media analytics tool. Apparently, they have matured quite a bit. The company’s statement that its smaller base of clients is intentional seems a bit like an attempt to make a positioning out of a weakness as a market player, but you never know.

The blog name alone warrants a closer look, even if you aren’t in a hipster research mode. Check out the whole site here.

Ok, so what would you do if your Chief Creative Officer comes to you and goes: “We need to set a creative benchmark here. We can’t be dilly-dallying around anymore. If we want new clients, we need to show we are worth the money! So, I got some cash to spare to prove we can pull of amazing stuff. But I can’t do, like, 7 different things. I need one killer thing.”

Well, you would have to think about it, wouldn’t you? There is so much a digital agency can do these days, on top of having opinions about everything, especially when collaborating with specialists. There are so many digital culture trends to be partaking in.

“So, hmmmm…,” you would say to your CCO “… definitely need some kinda Urban Digitalism statement, right? Or something with Gaming - better yet Retro Gaming (’cuz only kids play 3D shooters, and our target are those guys with the cool hip Atari T-Shirts), Mashup Culture (’cuz that’s the lifestyle, mate!), or something Meme-based like they did with Snakes on a plane, so it gets fun and viral, you know? Right! But definitely gotta have Mobile-Something in it, because digital isn’t for couch potatoes anymore. Oh, oh… and, and you can’t go without fancy projection technology these days if you want the wow effect. But also, we need to marry some of the old school stuff like guerilla tactics with insane programming. Which one should we go for?”

“What do you mean ‘which one?’” says your CCO, “I want ALL that, but it’s gotta be simple, fun and demonstrate our creative and collaborative capabilities at the intersection of media, entertainment and technology - cuz I’ve been wanting to get quoted with that phrase for a heck of a long time.”

Well, I made that story up, but that’s certainly how it could have been for the team at Mojo Sydney. And, obviously, that’s an impossible briefing.

Impossible? Not for these guys.

Here is what they did.

SNAKE THE PLANET

Congrats to Publicis Mojo, MPU and Finch for pulling that off. Because, indeed, it does demonstrate the intersection of media, entertainment and technology. Let’s hope it catches on and the experience does become planetary at some point.