Leo Burnett - Cultural Fuel

Next up: live footage.
(Don’t watch this one if you’re prone to motion-sickness, though)

(Via Mashable, some background info after the click)

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I had just read this article about marketers not sure how to take advantage of Location-Based Services, specifically ones that are Social-Network based, and one of our Account people popped their head in my office to ask “What’s up with FourSquare? Is it worthwhile? And is it significant for Marketers?”

Good questions all. Foursquare allows you to “check in” to locations and awards badges for different user activities. The Article correctly states that some restaurants and bars are already embracing it, but the activities and offers are still in early days. Note the offer from Wow Bao in my building below:

Yeah – it’s a freebie offer, but I find it interesting that there is such a conversation about “is this interesting for marketers” and “how will marketers use it” – since it should make sense to pay attention to if you’ve got at least some of your audience that uses these kinds of things, and you’re worth having a relationship with in the first place (which, granted, is a big question for some marketers).

Here’s why: think about why restaurants and bars already jumped on the bandwagon. They have to develop relationships with their customers – they don’t have a choice. They don’t have a retailer that will put up POS material, or vast amounts of online ad spend (generally), and most of the places I’ve seen don’t do TV. For them, the relationship with the person in that establishment is everything, and finding new ways to prolong and enrich that relationship is the key to their success. For them the only question would be “why would I not get involved?”

Now I’m looking back over the last 12 months and thinking about the times I’ve mentioned doing something like this for a marketer, and thinking “You know what? My Client needs to break out from the shelf, their target is pretty well-connected digitally, they are not always getting the POS attention they want, or always deserve, they want more engagement, and since their relationship with the consumer is everything for them as well … so Why not?”

Bonus topic for further conversation: How different would the strategy for the marketer be from what they use for Facebook and Twitter?

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Keiichi Matsuda  is studying for his Masters in Architecture at the Bartlett School of Architecture in London. He is a member of Nic Clear’s Unit 15, who use film, animation and motion graphics to generate, develop and represent new architectural and spatial possibilities. He has created this awesome video “as part of a larger project about the social and architectural consequences of new media and augmented reality”.

It is very interesting to see how architecture goes together with new media types. via

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While there have been some interesting AR cases in the last year or so, it still felt like playing around with a new technology for technology’s sake. What is much more interesting in the future when it comes to AR and marketing applications, is when the product becomes the interface for more complex interactions as well - as opposed to an extension of traditional storytelling.

Adidas recently announced that it would create sneakers with embedded AR codes which would turn your shoe into a game controller. This holds the potential of adding more dimensionality to AR and brand experience than most of the stuff I’ve seen so far. We’ll see how well it’s done.

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With its Data Logger Visualization Technology, players will be able to log a ride and replay it in their Grand Turismo Game. The amazing thing is that the game looks more realistic than the orginal video.

I wish this type of technology was available for more simulators, like MS Flight Simulator, as I doubt many people will get on a race track for real.

Seen on Ozan Haliki’s FB stream.

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Find more here

Nike True City Full Trailer - Official HD Version from NikeSportswear on Vimeo.

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Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

(via missmoss)

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To demonstrate the power of the latest Intel Core i7 processor chip unveiled at CES 2010 last week, Intel brought in a couple of double HD, double-touch touchscreen glass walls.

In Contagious Magazine

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Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.  (adsoftheworld)

what a great find from tiago!

look here to.

litte addition: its not new. remember this ??

The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)

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Digital Blackbook (Graffiti Analysis 2.0): Hong Kong from Evan Roth on Vimeo.

DustTag is an iPhone application designed for graffiti writers that visualizes the motion involved in the creation of a tag. DustTag was created by artist and Graffiti Research Lab co-founder Evan Roth, and artist and openFrameworks guru Chris Sugrue.

get it and have fun.

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