Archive for the ‘Ideas’ Category
Everynone: Moments
Don’t have a copywriter? No problem, just rip off the copy from Hollywood screenwriters.
There’s been a massive campaign in Germany for a new type of Insurance company called ERGO. The campaign shows a guys talking about what went wrong between people and insurance companies. It’s a well executed sentiment that everyone can easily understand.
Now there is a viral going around that is claiming that 60% of the copy for the Ergo TV commerical comes from a Hollywood movie “High Fidelity” starring John Cusack. In fact, not only the copy but also the scenes are exactly the same. Also the voiceover of the commerical seems to be spoken by the same guy who dubbed the movie in German.
Is this what happens when you run out of ideas, or is this (as some one suggested on Youtube), a matter of the agency bringing in High Fidelity as a mood film, and the client “wanting it exactly like that”. We’ll never know.
To be honest, I haven’t been able to verify if the spoken text is in fact the original text in the movie. But if it is, what a crass blunder!
via Matthias Lauten
26
08 2010
Levi’s Walks Across America
This is by far, one of the most impressive and amazing videos I have seen in a long time. Not only for what is shown, but for its concept: one guy, walks across America, from New York to San Francisco wearing blue jeans (Levi’s obviously) and I guess the t-shirts were also from the same brand.
Where is the “amazing” part? Well, the whole video is made in stop-motion.
That’s right; the video consists of 2770 pictures and is 1:53 minutes long. If we do the math, that’s 113 seconds, which makes 24.5 photos per second. Just as any given animation. The procedure and technical aspects are explained in the behind the scenes video and the complexity of the project is much more of what one may have thought, since it is not clay or computer animated.
Another aspect of the commercial is that there are almost no references to the brand and at least I was able to find only three. One is made at the end with a close up to the jeans where the Levi’s tag appears (next to a “to walk” list), which is the more obvious one. The other two (or maybe more) are “hidden” along the video, which make them much more difficult to find since there are 24 pictures every second.
The team of Conscious Minds was in charge of the production of the video and they used a Canon EOS-5D Mark II for all the shots. Anyway, it is a great video. Enjoy!
Levi's sign hidden along the video around min. 1:49
02
08 2010
The Old Spice Guy Responds to You
I’m loving the video responses from the Old Spice guy. You can take a look at the commercials here but the one below is actually a response to a tweeted request - a guy asked the brand icon to help him propose to his girlfriend.
The Old Spice Guy answers tweets to the Brand’s Twitter account with custom videos - a nice use of engaging media for entertaining and extending your brand. And it helps that media outlets are LOVING this campaign.
Check out all his custom videos here.
Via Mashable
14
07 2010
Highway - Cannes Silver Winner
This ad won Silver at the 57° Cannes International Advertising Festival and it has been a while since the last time I saw a commercial that really awed me. This one is not only impressive, but also the way to deliver the message with the turn at the end is really good.
Agency: Ogilvy, Mexico.
07
07 2010
David on Demand: Social Media Spying in Cannes
David on Demand is a social media experiment that brings the Cannes Lions International Advertising Festival to life through the eyes and ears of a young advertising enthusiast David Perez via website with live streaming video. What’s more is that much of what David on Demand experiences at Cannes is directed by people via Twitter. Simply put, you Tweet David a request, he does it and you see it, live.
David on Demand – otherwise known as Leo Burnett Worldwide recruiter David Perez – will don webcam eyeglasses that record and broadcast a live perspective of his adventures at the elite weeklong celebration of global communication initiatives. In addition to webcam glasses, David on Demand is supported by a mobile broadband connection, walkie-talkie, crew, and of course, his Twitter feed.
Twenty-four hours a day throughout the week of the Cannes festival, David on Demand followers, will be able to look through his eyes, browse through his memory bank, but most importantly participate in the fun by Tweeting commands to David. Starting June 21, David on Demand’s every move and Twitter request will be documented at www.davidondemand.com.
It works: David is eating my menu suggestion: Steak Frites. 
17
06 2010
LEGO’s Strategy Behind Connecting Their Amazing Network of Fans
This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.
Diving into LEGO’s Strategy Behind Connecting Their Amazing Network of Fans — presented by Jake McKee from GasPedal on Vimeo.
16
06 2010
60 pianos
60 pianos to be placed in parks and public spaces around NYC for anyone to play. Cool idea from http://singforhope.org/
15
06 2010
The making of Old Spice’s: The Man Your Man Could Smell Like
Perhaps you have already seen this ad, since it went viral a couple of months ago, but have you ever wondered how was it made? This 30 seconds ad was recently honored in the category “Advertising Excellence/Single Commercial” at the 19th Annual AICP Show, The Art & Technique of the American Commercial, presented by the Association of Independent Commercial Producers ( www.aicpshow.com ).
The video is a bit long, but definitely worth watching.
