Leo Burnett - Cultural Fuel

Beautifully done.  Create and explore a virtual archive of your social life.

A wonderfully crafted, rich experience - but I wish you could have a little more control over the navigation.

Via Adverblog

With a great example of showing that you care about the passions of your customers - Friskies created three branded HTML 5 / CSS3 games for tablet devices, that generate “cat-gagement” by awakening the natural instincts of cats to react to movement.

It’s not the only example out there, and some may say that the branding is a little off, but my cat had a great time going fishing.

Via Digital Buzz Blog

(via)

To most technology buffs, Ray Kurzweil is a household name. He’s made a name for himself predicting technological paradigm shifts fairly accurately and has written many books on the future that not all of hope will happen as he describes.

Apparently he has written a new book that he just plugged on the Colbert report. It seems like a recycled version of one of his last ones, but still, the vision he paints is quite logical and scary at the same time.

Luckily, history isn’t always logical, but still the examples he brings in a worth checking out and not really far-fetched when you look at human behavior. Also, Stephen Colbert’s interview style is always a treat.

Conductor: www.mta.me from Alexander Chen on Vimeo.

Conductor turns the New York subway system into an interactive string instrument. Using the MTA’s actual subway schedule, the piece begins in realtime by spawning trains which departed in the last minute, then continues accelerating through a 24 hour loop. The visuals are based on Massimo Vignelli’s 1972 diagram.

More details at:
blog.chenalexander.com/​2011/​conductor-mta/

mta.me
chenalexander.com
presentcompany.tv
twitter.com/​alexanderchen

Since few days ago appeared on the Google start page small pictures which really got my attention since it was not a Doodle nor any kind of advertising but Google’s Art Project.

I thought it would be like GoogleBooks but with art and paintings … I couldn’t be more wrong. Imagine that Google Street View could take you into the MoMA in New York, and well, it literally does it. You have the option to explore several museums from all around the world and see, hundreds of masterpieces with an incredible definition, plus the zoom it has is just amazing, I’m sure one couldn’t even get as close as that in an actual museum.

It also gives you the option to create your own collection and share it with your friends … definitely worth a try.

Start the tour!

good read.

http://spyrestudios.com/simplify-and-improve-your-designs-with-the-bonsai-tree-method/

via

BMW is releasing four short films throughout February about “mobility.”  The expertly-produced videos feature a variety of experts waxing poetic about what the future will hold for us.

Feb 1st: THE NEW CITY - How the way we live will impact the way we move.

Feb 8th: THE FUTURE JUST ISN’T WHAT IT USED TO BE - An evaluation of where we are now and where we thought we would be.

Feb 15th: REINVENTING MOBILITY - How technology will change mobility in the future.

Feb 22nd: HOW WE’LL LEARN TO STOP WORRYING AND LOVE THE FUTURE - A look at things to come and a future of possibilities.

You can check out the trailer now and their videos as they are released on bmwactivatethefuture.com

Via Adverblog via mekate

Caribou Coffee built transit shelters in Minneapolis that look like ovens and function as commuter warmers - highlighting their new “Hot ‘n Wholesome” menu items.

Great execution for the winter!

Via AdRants - work by Colle+McVoy

Fun video of an interactive window installation concept for We Are the Superlative Conspiracy.

Interactive Display Window Concept from Gustaf Engström on Vimeo.