Archive for the ‘Announcements/Polls’ Category

RockMelt: Social Media Web Browser

Don’t you hate to open a new tab in your browser just to update your Facebook account or to tweet what you are having for breakfast? Well, those times might be over with the new RockMelt web browser.
RockMelt spins (almost) completely around social media and well, considering the time everybody spends in social networks it was just matter of time for that to happen. It has a menu with your favourite networks on the right and a list of your friends on the left. You can share, search and chat, all in the same screen. RockMelt is based on Chromium and backed up by Netscape (yeah, I guess it is still around).
It looks actually pretty cool but somehow it reminds me of Google Wave … and well, we all know what happened.
Anyway, I am more than happy using Google Chrome and my tabs all over the place but for curiosity’s sake I might give it a try.

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09

11 2010

Facebook Is Your Ecommerce Platform?

Can you imagine that title to be true for your business?  Well, get ready.

picture-11-300x179 Facebook Is Your Ecommerce Platform?

With the launch of Places Deals today at their mobile summit, Facebook is jumping into the waters of ecommerce deeper than ever - and it’s fresh on the heels of Facebook Vendor and many other examples (check out here an excellent post from TheNextWeb for several more) of smart marketers leveraging Facebook as the place to be for shopper marketing.

Deals is not the most original - having basically the same functionality as Foursquare already offered - but the scale of opportunity is immense.

Facebook has been said to be becoming “the Internet” for many people - where they meet, where they share, where they get their news, where they email, and where they play.  Why wouldn’t we offer a marketplace on this digital version of the old town square?  Why wouldn’t you want to sell there?

Via: Facebook Blog and Mobile Announcement Gathering

Addendum - their announcement of the availability of the Facebook Write API may not get as much news as Deals, but it may have even more importance for marketers in the long term.  More on that later.

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03

11 2010

Leo Burnett Frankfurt is Finalist in the Bees Awards

We’re excited to have be one of the Finalists in the Best Use of Mobile category at the Social Media Bees Awards with our Fiat Punto Evo case.

bees1 Leo Burnett Frankfurt is Finalist in the Bees Awards

Keep your fingers crossed.

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28

10 2010

Cultural Fuel September 2010

That’s right, the latest trend report is available now ! You can download it from this nicely crafted link.

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12

10 2010

Google Instant

I asked some friends a couple of weeks ago (actually some days after it was launched, in the beginning of September) if they knew, have seen or heard about Google Instant … “the new Google” I said, after they looked at me with a “what are you talking about?” face.

Some of them told me “yeah, the one with the Twitter updates”. After telling them that was Google Real Time I went and explained what Google Instant is about: the results of your search appear while you are still typing, eliminating that annoying, time-consumer and unprofessional extra click on “Search or I’m Feeling Lucky” (although the buttons are still there, in case you have the time of course).

Anyway, to activate Google Instant you just have to change the settings at the home page of Google or after doing any search the option to activate it will appear next to the search box.

Now, was Google Instant really necessary? It makes your search some microseconds faster but I never actually clicked on the Search or Feeling Lucky buttons, seriously, I just hit “Enter” and that was it … because you know, it was faster. But don’t get me wrong, I like Google Instant; even when you may think “c’mon, who doesn’t have that whole second to click on the search button?” the main advantage I see is that you can modify your search if the results are not what you are looking for, saving actually some time of scrolling down, scanning all the results and retyping. I don’t think it was THAT necessary, but with the pace on which Google brings new products and its promise of making the internet faster, I guess Instant was matter of time.

How to make it faster? I was thinking of “Google Mind” you know … Google will read your mind automatically and update the search results as fast as you think about something … although some filters should be activated.

Check out the video of Google Instant with Bob Dylan. It’s really cool.

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23

09 2010

Best Global Brands 2010

The global brand consultancy Interbrand just presented the new report with the best 100 global brands.
Here the top ten with the respective brand value:

1 Coca-Cola 70,452 ($m)
2 IBM 64,727 ($m)
3 Microsoft 60,895 ($m)
4 Google 43,557 ($m)
5 GE 42,808 ($m)
6 McDonald’s 33,578 ($m)
7 Intel 32,015 ($m)
8 Nokia 29,495 ($m)
9 Disney 28,731 ($m)
10 Hewlett-Packard 26,867 ($m)

The brands with the highest growth were: Apple (37%), Google (36%), Blackberry (32%), JP Morgan 29%), Allianz (28%), VISA ( 26%); while the brands with the greatest “fall” were: Harley-Davidson (-24%), Toyota (-16%), Nokia (-15%), Dell (-14%), Citi (13%).

The only Latin American brand to figure was the Mexican beer Corona from Grupo Modelo in place 85.

To see the whole list, just click HERE.

Best Global Brands 2010

Best Global Brands 2010. Source: Interbrand.com

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20

09 2010

Cultural Fuel Trend Report August 2010

The August issue is here! CLICK HERE to downlaod it.

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13

09 2010

Cultural Fuel Trend Report July

10

08 2010

New TechCheck Q2 Available

Our popular quarterly release of TechCheck is out again.

For the latest in marketing technology and applications, download it here.

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14

07 2010

Cultural Fuel Trend Report June

09

07 2010