Everbody wants to have a microsite where the user can experience the brand. Everybody wants to be on social media platforms. Everybody wants to have an integrated brand experiences. Together with our client Fiat, we created the Fiat Punto Evo Challenge where all of the above smartly work together.
Users have to collect codes and enter them online in their personal dashboard. The dashboard is a navigation tool and content box, that they take with them as they surf through all the social media platform sites.
The codes themselves are to collect from the dealers - where we put the code inside a Fiat Punto Evo, from Bluetooth Posters, from banners, Flickr, Facebook and YouTube. Hints of where the codes can be found are delivered to the user via SMS or E-Mail. If you are on the run - you can play the Punto Evo Challenge with the mobile version of the site.
The high number of registrations tells us we are doing something right. So Microsite are not dead, but they have to adjust to new times and be a part of the sites and channels people are using. I guess they can live on afterall.