Leo Burnett - Cultural Fuel » Kornelia Hofmann http://culturalfuel.net a blog by Leo Burnett Frankfurt (public beta) Thu, 02 Sep 2010 18:12:22 +0000 http://wordpress.org/?v=2.6.2 en Culturalfuel Trendreport March 2010 Available http://culturalfuel.net/2010/04/14/culturalfuel-trendreport-march-2010-available/ http://culturalfuel.net/2010/04/14/culturalfuel-trendreport-march-2010-available/#comments Wed, 14 Apr 2010 11:12:40 +0000 Kornelia Hofmann http://culturalfuel.net/?p=2206 Please download here

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]]> http://culturalfuel.net/2010/04/14/culturalfuel-trendreport-march-2010-available/feed/ Culturalfuel Newsletter February now available ! http://culturalfuel.net/2010/03/04/culturalfuel-newsletter-now-available/ http://culturalfuel.net/2010/03/04/culturalfuel-newsletter-now-available/#comments Thu, 04 Mar 2010 14:18:11 +0000 Kornelia Hofmann http://culturalfuel.net/?p=2089 Download  here

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]]> http://culturalfuel.net/2010/03/04/culturalfuel-newsletter-now-available/feed/ Culturalfuel December/January now available ! http://culturalfuel.net/2010/02/04/culturalfuel-decemberjanuary-now-available/ http://culturalfuel.net/2010/02/04/culturalfuel-decemberjanuary-now-available/#comments Thu, 04 Feb 2010 16:16:35 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1940 Download here

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]]> http://culturalfuel.net/2010/02/04/culturalfuel-decemberjanuary-now-available/feed/ An Augmented (Hyper)Reality:Domestic Robocop http://culturalfuel.net/2010/02/01/an-augmented-hyperrealitydomestic-robocop/ http://culturalfuel.net/2010/02/01/an-augmented-hyperrealitydomestic-robocop/#comments Mon, 01 Feb 2010 16:26:36 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1924 Keiichi Matsuda  is studying for his Masters in Architecture at the Bartlett School of Architecture in London. He is a member of Nic Clear’s Unit 15, who use film, animation and motion graphics to generate, develop and represent new architectural and spatial possibilities. He has created this awesome video “as part of a larger project about the social and architectural consequences of new media and augmented reality”.

It is very interesting to see how architecture goes together with new media types. via

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]]> http://culturalfuel.net/2010/02/01/an-augmented-hyperrealitydomestic-robocop/feed/ A Digital Campaign For A Chocolate Dessert http://culturalfuel.net/2010/01/19/a-digital-campaign-for-a-chocolate-dessert/ http://culturalfuel.net/2010/01/19/a-digital-campaign-for-a-chocolate-dessert/#comments Tue, 19 Jan 2010 07:43:10 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1876

Mccann Digital Israel has developed a digital personalized media campaign to promote a new Chocolate Dessert from Tnuva.  See above the case study. (Thanks to Sahar)

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]]> http://culturalfuel.net/2010/01/19/a-digital-campaign-for-a-chocolate-dessert/feed/ Augmented Reality Transforms A Window Display Into A Winter Wonderland For Shoppers http://culturalfuel.net/2009/12/23/augmented-reality-transforms-a-window-display-into-a-winter-wonderland-for-shoppers/ http://culturalfuel.net/2009/12/23/augmented-reality-transforms-a-window-display-into-a-winter-wonderland-for-shoppers/#comments Wed, 23 Dec 2009 14:56:16 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1794 The Japanese department store Isetan uses augmented reality to enhance the christmas shopping experience. Passersby looking into the window display can see their own image embedded in a x-mas wonderland. via

isetan2-300x225 Augmented Reality Transforms A Window Display Into A Winter Wonderland For Shoppers

 I wish you all a merry x-mas and a happy new year !

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]]> http://culturalfuel.net/2009/12/23/augmented-reality-transforms-a-window-display-into-a-winter-wonderland-for-shoppers/feed/ Cultural Fuel Monthly Newsletter Available for Download NOW! http://culturalfuel.net/2009/12/03/cultural-fuel-monthly-newsletter-available-for-download-now/ http://culturalfuel.net/2009/12/03/cultural-fuel-monthly-newsletter-available-for-download-now/#comments Thu, 03 Dec 2009 12:46:51 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1773 Download our monthly newsletter round up with trends, creative and insights

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]]> http://culturalfuel.net/2009/12/03/cultural-fuel-monthly-newsletter-available-for-download-now/feed/ September Newsletter Available!! http://culturalfuel.net/2009/10/08/september-newsletter-available/ http://culturalfuel.net/2009/10/08/september-newsletter-available/#comments Thu, 08 Oct 2009 11:54:09 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1564 Download here!!

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]]> http://culturalfuel.net/2009/10/08/september-newsletter-available/feed/ Cultural Fuel Summer Trends Wrap-Up http://culturalfuel.net/2009/09/08/cultural-fuel-summer-trends-wrap-up/ http://culturalfuel.net/2009/09/08/cultural-fuel-summer-trends-wrap-up/#comments Tue, 08 Sep 2009 10:11:07 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1453 Hi everybody!

Download the Cultural Fuel Summer Trends Wrap-Up and get inspired by idea and insights from around the globe!

DOWNLOAD HERE

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]]> http://culturalfuel.net/2009/09/08/cultural-fuel-summer-trends-wrap-up/feed/ Global Viral Campaign for Michael Jackson - Eternal Moonwalk http://culturalfuel.net/2009/07/09/global-viral-campaign-for-michael-jackson-eternal-moonwalk/ http://culturalfuel.net/2009/07/09/global-viral-campaign-for-michael-jackson-eternal-moonwalk/#comments Thu, 09 Jul 2009 12:50:41 +0000 Kornelia Hofmann http://culturalfuel.net/?p=1268 What a great idea for a global viral campaign to honor Michael Jackson ! Everyone can add their own moonwalk as Leo Burnett Mexico did.

Many thanks to Marilyn and Marie for sharing the eternal moonwalk with us.

Visit  http://www.eternalmoonwalk.com/

moonwalk-mj-300x217 Global Viral Campaign for Michael Jackson - Eternal Moonwalk

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