Leo Burnett - Cultural Fuel » Florian Geiger

BP Spills Coffee

Florian Geiger — Wed, 16 Jun 2010 11:27:03 +0000

via http://www.youtube.com/user/UCBComedy

LEGO’s Strategy Behind Connecting Their Amazing Network of Fans

Florian Geiger — Wed, 16 Jun 2010 11:17:47 +0000

This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.

Diving into LEGO’s Strategy Behind Connecting Their Amazing Network of Fans — presented by Jake McKee from GasPedal on Vimeo.

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60 pianos

Florian Geiger — Tue, 15 Jun 2010 11:02:35 +0000

60 pianos to be placed in parks and public spaces around NYC for anyone to play. Cool idea from http://singforhope.org/

http://www.broadwayworld.com/article/Sing_For_Hope_Installs_Public_Pianos_In_NYC_Five_Boroughs_62175_20100513

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“And Then There Was Salsa” …and TV is soooo dead!

Florian Geiger — Wed, 03 Mar 2010 09:13:34 +0000

Clever Tostidos ad does something unexpected!

via @missmoss

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Digital rebirth of WIRED Magazine

Florian Geiger — Wed, 24 Feb 2010 09:48:57 +0000

(cool! new chevy ad with the new camaro)

WIRED Magazine Creative Director Scott Dadich provide a sneak peak at a digital rebirth of WIRED built to run across a variety of devices.
see the full video here

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Skittles 2.0

Florian Geiger — Tue, 23 Feb 2010 15:32:12 +0000

wundervoll and fresh as allways; here comes 2.0

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Embrace Life: A new online ad with a twist

Florian Geiger — Mon, 22 Feb 2010 10:37:47 +0000

simple concept - powerful message!

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insideyoursearch

Florian Geiger — Tue, 16 Feb 2010 12:56:27 +0000

great execution
(via Aleksandra:-)

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TAT

Florian Geiger — Thu, 14 Jan 2010 15:58:13 +0000

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

(via missmoss)

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Neutra Face : An Ode On A Typeface

Florian Geiger — Tue, 12 Jan 2010 10:11:26 +0000

An homage to the Neutra typeface inspired by the song Poker Face by Lady GaGa.
aaaaaahahahahahahahahaaaa!!! this one is for the typenerds.
get the song here

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