Leo Burnett - Cultural Fuel

Clever Tostidos ad does something unexpected!

via @missmoss

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(cool! new chevy ad with the new camaro)

WIRED Magazine Creative Director Scott Dadich provide a sneak peak at a digital rebirth of WIRED built to run across a variety of devices.
see the full video here

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wundervoll and fresh as allways; here comes 2.0

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simple concept - powerful message!

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great execution
(via Aleksandra:-)

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Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

(via missmoss)

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An homage to the Neutra typeface inspired by the song Poker Face by Lady GaGa.
aaaaaahahahahahahahahaaaa!!! this one is for the typenerds.
get the song here

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Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.  (adsoftheworld)

what a great find from tiago!

look here to.

litte addition: its not new. remember this ??

The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)

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Digital Blackbook (Graffiti Analysis 2.0): Hong Kong from Evan Roth on Vimeo.

DustTag is an iPhone application designed for graffiti writers that visualizes the motion involved in the creation of a tag. DustTag was created by artist and Graffiti Research Lab co-founder Evan Roth, and artist and openFrameworks guru Chris Sugrue.

get it and have fun.

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The building is detected in real time by its shape. Characters are then superimposed over the live video. Twitter feed comments are located via GPS tagging. Store information, reservations and other infrastructure is part of the iPhone application.
see more here…

(via twitter)

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