Leo Burnett - Cultural Fuel » Alexander Wipf

Human Act: Chatroulette Piano Player

Alexander Wipf — Tue, 16 Mar 2010 19:01:18 +0000

So, personally I feel chatroulette is a bit of a wanky phenomenon. However, Peter Kirsch sent me this video today, of a piano player trying to make people smile on chat roulette. The guy is pretty persistent in trying to impress people and make them smile.

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Solving a problem created by the people, by the people

Alexander Wipf — Tue, 16 Mar 2010 12:56:15 +0000

Have you heard about flattr.com (@flattr)?

It’s a site currently in closed beta which tries to take on the problem of making money with user generated content. It is only logical that, in a world where old content business models are failing due to people’s behavior of not paying for content, they would also come up with a way to solve the problem of content creators not being paid for their efforts.

This idea is based on the existing behavior of voting (or liking/disliking) content, only that a “like” by flattr users will bring money to those whose content is liked. The amount is based on how much you decide to pay into your flattr account divided by the amount of “likes” you clicked.

Let’s see what happens. Is the social web generation really as stingy as always assumed, or is it just that there hasn’t been an adequate way of doing it in the social web? We will see.

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Screw Madmen. Watch the real thing!

Alexander Wipf — Mon, 15 Mar 2010 13:18:51 +0000

This is an old BBC documentary from 1967 about New York ad man Steve Frankfurt. I had the pleasure to work in his agency Frankfurt Balkind, when he had just left for new endeavours and only met him once. Anyway, this documentary is an amazing piece of advertising history, or nostalgia (depending of where you’re coming from). Apart from being a trip back in time, it lends itself greatly for some awesome quotes you might wanna use in your next client presentation.

Thanks Andreas Combüchen for sharing!

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World Women’s Day Historical Photography

Alexander Wipf — Tue, 09 Mar 2010 13:12:13 +0000

Check out these photographic records of the heroines of the burgeoning women’s movement on indicommons.

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On the spirit of building and the talent needed

Alexander Wipf — Thu, 04 Mar 2010 14:25:01 +0000

Kind of related to the previous post about Peter Kruse, now Rishad Tobaccowala reminds everyone how the digital age has brought on the need to look for talent in a different way. It’s builder talent. I love this sentiment because it strikes at the core of how I would define the difference between traditional thinking in communications versus the new thinking. You don’t just need people who are talented at saying something, but rather building something that delivers experiences for people.

So-called creative agencies which are not emulating this strategy will be left with an aging workforce that will try to be good at saying things that no one is interested in listening to.

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Peter Kruse on the End of Management

Alexander Wipf — Thu, 25 Feb 2010 21:44:31 +0000

We rarely post stuff that’s German, except when we find Peter Kruse Gems like this one: on the obsession of trying to manage something that isn’t here yet and trying to make intangibles tangible.

Must see for our German readers.

Via Christoph Riebling

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Experiencing Abstract Information

Alexander Wipf — Mon, 22 Feb 2010 22:44:34 +0000

How can you increase the immersion of data? The bachelor thesis „Experiencing Abstract Information“ by Jochen Winker and Stefan Kuzaj introduces theoretical principles and shows them with some interactive examples.

Experiencing Abstract Information from Stefan Kuzaj on Vimeo.

Seen on Maurice Racz FB stream

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On the “Creative Economic Revolution”

Alexander Wipf — Fri, 29 Jan 2010 10:33:31 +0000

If you don’t have the time to read the book, Richard Florida on his theory of Creative Economic Revolution.

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If It Doesn’t Spread, It’s Dead

Alexander Wipf — Thu, 28 Jan 2010 13:50:40 +0000

This is not new, but I just found this interesting lecture by Henry Jenkins of MIT on the convergence of media, media culture etc. What I find so refreshing about it is that it is, in fact, a bit more academic. That might sound weird, but with all the hype around connections planning and discussion about its future difference to experience planning, media planning and brand planning, and our industry’s tendency to create buzz words and self-congratulatory one-liners, it is nice to have an MIT professor take a crack at it.

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Adidas Augmented reality - When the product becomes the interface

Alexander Wipf — Thu, 28 Jan 2010 11:15:06 +0000

While there have been some interesting AR cases in the last year or so, it still felt like playing around with a new technology for technology’s sake. What is much more interesting in the future when it comes to AR and marketing applications, is when the product becomes the interface for more complex interactions as well - as opposed to an extension of traditional storytelling.

Adidas recently announced that it would create sneakers with embedded AR codes which would turn your shoe into a game controller. This holds the potential of adding more dimensionality to AR and brand experience than most of the stuff I’ve seen so far. We’ll see how well it’s done.

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