Leo Burnett - Cultural Fuel

Check out these photographic records of the heroines of the burgeoning women’s movement on indicommons.

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Kind of related to the previous post about Peter Kruse, now Rishad Tobaccowala reminds everyone how the digital age has brought on the need to look for talent in a different way. It’s builder talent. I love this sentiment because it strikes at the core of how I would define the difference between traditional thinking in communications versus the new thinking. You don’t just need people who are talented at saying something, but rather building something that delivers experiences for people.

So-called creative agencies which are not emulating this strategy will be left with an aging workforce that will try to be good at saying things that no one is interested in listening to.

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We rarely post stuff that’s German, except when we find Peter Kruse Gems like this one: on the obsession of trying to manage something that isn’t here yet and trying to make intangibles tangible.

Must see for our German readers.

Via Christoph Riebling

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How can you increase the immersion of data? The bachelor thesis „Experiencing Abstract Information“ by Jochen Winker and Stefan Kuzaj introduces theoretical principles and shows them with some interactive examples.

Experiencing Abstract Information from Stefan Kuzaj on Vimeo.

Seen on Maurice Racz FB stream

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If you don’t have the time to read the book, Richard Florida on his theory of Creative Economic Revolution.

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This is not new, but I just found this interesting lecture by Henry Jenkins of MIT on the convergence of media, media culture etc. What I find so refreshing about it is that it is, in fact, a bit more academic. That might sound weird, but with all the hype around connections planning and discussion about its future difference to experience planning, media planning and brand planning, and our industry’s tendency to create buzz words and self-congratulatory one-liners, it is nice to have an MIT professor take a crack at it.

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While there have been some interesting AR cases in the last year or so, it still felt like playing around with a new technology for technology’s sake. What is much more interesting in the future when it comes to AR and marketing applications, is when the product becomes the interface for more complex interactions as well - as opposed to an extension of traditional storytelling.

Adidas recently announced that it would create sneakers with embedded AR codes which would turn your shoe into a game controller. This holds the potential of adding more dimensionality to AR and brand experience than most of the stuff I’ve seen so far. We’ll see how well it’s done.

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Pringles, a scottish maker of sweaters tries a different route: animated story telling. I like the simplicity and honesty of this approach. Sometimes a story is more effective than a reason to believe.

Via Daniel Bevis

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With its Data Logger Visualization Technology, players will be able to log a ride and replay it in their Grand Turismo Game. The amazing thing is that the game looks more realistic than the orginal video.

I wish this type of technology was available for more simulators, like MS Flight Simulator, as I doubt many people will get on a race track for real.

Seen on Ozan Haliki’s FB stream.

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Congrats to our colleagues in London for getting Kellogg’s to do this fun viral with an Alien.

via BPPA

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