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Name: Jay Denhart
Nickname: jdenhart
Member since: 2009-02-20 14:14:04
Website URL: http://culturalfuel.net
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'Surf and Win' launches today

May 12th, 2010 at 2:50 pm

Thanks for reading!

Don’t get me wrong - I don’t have an issue with the technology - and I do see potential for it to be a cool idea for cause marketing specifically - but I guess I see the direction of display of the badge as a placeholder for an ad. Add to that - I’m a big believer in context. There are the right contexts to have your messages seen and there are other places. With a badge that represents authority next to my content, and pushed to my social net - who’s to say I’m not a spokesman? What if a hater decides to get the badge for a Brand he wants to destroy?

What’s cool to me about digital today is that normal average people are really talking about brands with their newfound publishing power. And what I REALLY like to do is find ways for the Brand participate in discussions (rather than just sponsor them), but doing so in a credible manner.

I guess at the root of it I like the idea of independant bloggers and social media fanatics so that people can rest assured that their opinion is real.

I will say that it’s a pretty cool way to have Google AdSense without Google involved. :)

Digital as Advertising DNA?

May 5th, 2010 at 7:03 am

And here is possible view into the future when digital has next to nothing to do with sitting in front of a computer screen as we know it: http://bit.ly/97inEa

About

April 1st, 2010 at 1:27 am

Hey Juan - I just realized that this was you! Hope things are well at Encident. Talk to you soon.

J

Just in case you want to know what this thing Chatroulette is all about ...

March 2nd, 2010 at 7:51 pm

My friends who have children are SO frightened about this site (the third category, of course).

Location-Based Services and the Marketers that don’t Love Them (Yet)

February 9th, 2010 at 6:12 pm

Just had a good conversation with a friend about the item that may be tripping up marketers in this space.

We decided that the other advantage the retailers and bars have is a defined place. CPGs and other marketers don’t feel like they ‘own’ spaces enough to play.

Isn’t that a cop out? Aren’t there real spaces where people enjoy your products, or purchase your services? Or showcase your Brands?

I told you so #3422: Your brand campaign site is REALLY gonna die.

January 15th, 2010 at 9:15 pm

As well, there are lots of things that Facebook simply will not allow Marketers to do on Facebook, like have Flash start immediately on page load, and offer a different info page or wall page to certain users (think having an information tab for your brand in German in Germany, French in France). It’s like marketers have to learn a new web altogether to understand what they can do on FB.

I’d also wager that we haven’t begun to understand the ways we could be working on YouTube, either.

Cool time to be a marketer.

J

Poken me

April 3rd, 2009 at 12:07 pm

Yeah - this was in TechCheck this quarter!

CRM business model for Twitter

March 23rd, 2009 at 6:42 pm

I like the idea that companies may start to at least use Twitter to listen in a new way, since so many aspects of response (call to action, alternatives, call centers) are largely ignored when budgeting for CRM programs. The emphasis always tends to land on the “What are we saying as a Brand’ side, rather than ‘How will we listen effectively?’ side of the supposed conversation.