Leo Burnett - Cultural Fuel

Great demonstration of technological R&D in the retail environment, way before its time. I hope the smell of “we’ll prototype it because we can” will dissipate quickly through some implementations very soon. I can’t wait to experience this for real. It would be a shame if it turns out to be just another one of those future technology scenarios that don’t see the light of day, or just sit in a few flagship stores because people don’t necessarily see the the benefit in adopting this type of shopping behavior.

Razorfish Connected Retail Experience Platform (codename “5D”) from Razorfish - Emerging Experiences on Vimeo.