Leo Burnett - Cultural Fuel

I’ve always been a fan of the cute little crushed fruit mixes in a bottle and the way the guys at Innocent really know how to get their consumers involved in fun and playful ways, like with their ‘The Big Knit’ initiative. Just in time for Valentine’s Day this year, they’ve come up with yet another adorable little act to win us over.

They’ve launched a special website, http://valentines.innocentdrinks.co.uk/label/, which allows consumers to create and personalize their own little love labels to stick on their favourite smoothie bottle. They can add their own creative messages and poems or even choose to call it a ‘Limited Lover’s Edition’, which they can then give to someone special.

Brilliant phrases you can incorporate onto the bottle have included “It may or may not have an aphrodisiac effect. Sip it and see.” or “It’s a gift from someone who’ll set your groin on fire”. Getting your five-a-day has rarely been this flirtatious and fun!