Uniqlo Barters for Tweets
After what I thought of as a frankly lackluster program for Sportweets a few months ago, one of my favorite retailer’s latest effort for the relaunch of their UK website is a good example of Uniqlo getting right to the heart of consumer desire in the social space.
The “Under Construction” page for the UK site (which relaunched on the 9th) featured their ‘Lucky Counter’ which offered to bring the price down in exchange for tweets about your favorite items.
What’s not to love here? The virtual immediate gratification, the built-in need to return to check on the price, the tantalizing view of how low the price could go, the focus on the launch date as the payoff, and on and on.
Another smart move from the innovative retailer. Read all about it here.
A great idea from UNIQLO creating a greater social media presence without having to do anything as well as ensuring a large amount of visitors to the new website on the day of launch, which, by the way is so much better than its predecessor with enhanced usability and even more men’s and women’s clothing to choose from.
September 14th, 2010 at 6:13 pm