Leo Burnett - Cultural Fuel

In was is admittedly a pretty creative PR stunt in of itself, EuroRSCG created a software that creates advertising based on typical advertising parameters, such as category, product, and advertising objective.

Of course, EuroRSCG admits, it cannot replace humans, and that’s the whole point. However the prospect of this type of software is pretty scary, considering that templated and pre-formatted ads are more and more on the forefront anyway. It’s not as if generic advertising wasn’t already a reality.

Come to think of it, why not let computers do the generic advertising? Maybe this way real human creatives don’t get bogged down with the generic kind.

Links: NYT, EuroRSCG, Heise

via Ronald The

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