Tipp-Ex Bear
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Leo Burnett - Cultural Fuel
a blog by Leo Burnett Frankfurt
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Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
there is no link
no direct link
whatsoever
to the tipp-ex website
not even a mention OF a website
i can share it with my friends on facebook
twitter
or through email
but i can’t even find out about the product whose video was entertaining enough to pique my curiosity without having to search for it myself
i actually just checked again to make sure i wasn’t insane
there is something seriously wrong with this
(some number) of steps forward and (some greater or lesser number, depending) steps back
September 3rd, 2010 at 2:41 amrelax
September 3rd, 2010 at 10:19 pmIt doesn’t make any sense to create such a smart movie and then
September 8th, 2010 at 10:09 amnot direct you to a place where you can make a connection with the
brand. I don’t use Tipp-Ex because I spend my life in the
virtual world.
I really enjoyed it. Very creative.
September 8th, 2010 at 12:59 pmBesides the amazing amount of views, we tracked the campaign in the past few days! Here’s how it performed: http://bit.ly/tippexcampaign
@notimportant/@chris Are you serious about the “no connection” thing? If so: a) how would you judge the success of (say) traditional advertising? b) what do you expect to find on the Tippex site? and c) http://www.bicworld.com/
September 8th, 2010 at 5:19 pmWonderful Site! I need to ask if I could quote a portion of your posts and use a handful of items for a school assignment. Please let me know whether or not that would be ok please. Thanks
January 14th, 2011 at 9:11 pm