Bloggers: Can’t We Be Friends?
Check out this Awareness Networks Article about General Mills and their blogger outreach efforts.
It’s a good read, but I was struck by just how good a job GM has done in acting ‘like a blogger’ with the blogging community -
1. Ensuring that they offer value. Kudos to them for recognizing that not everyone is interested in just having their voice ‘bought’, but making them feel special, by treating them in a special way.
2. Being fans of the bloggers, and giving props to them when appropriate. Bloggers love FEEDBACK.
3. Staying involved, and creating opportunities to lengthen the conversation and relationship. Once again, showing that the tools and learning from doing CRM can come in mighty handy in our wired world. Connections matter.
Well done!
