Choose a Different Ending

It is an initiative of London’s Metropolitan Police to create awareness among young people about the danger of carrying weapons. “Choose a different ending” is an interactive video in which the viewer decides what happens next, they decide what to do and how will it end, either you live or die.

Check out the video and take the right decision.

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About The Author

Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

Other posts byAlexander Wipf

Author's web sitehttp://culturalfuel.com

25

06 2010

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