Leo Burnett - Cultural Fuel

This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.

Diving into LEGO’s Strategy Behind Connecting Their Amazing Network of Fans — presented by Jake McKee from GasPedal on Vimeo.

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