Leo Burnett - Cultural Fuel

Perhaps you have already seen this ad, since it went viral a couple of months ago, but have you ever wondered how was it made? This 30 seconds ad was recently honored in the category “Advertising Excellence/Single Commercial” at the 19th Annual AICP Show, The Art & Technique of the American Commercial, presented by the Association of Independent Commercial Producers ( www.aicpshow.com ).

The video is a bit long, but definitely worth watching.

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