What behavior are you trying to change, and how?
A colleague just forwarded me a great online tool from Dr. BJ Fogg from Stanford about the different ways that behavior can change - expressing the subtle but important ways that change is approached - whether it is new behavior, the duration of a familiar behavior or the cessation of a behavior.
Interesting stuff, and useful for building strategies that can affect behavior through the understanding of exactly what you’re trying to accomplish. We typically include lots of information about the behaviors we are trying to impact, but this grid assists in clarifying the comparison of the change in context of other behaviors.
