Leo Burnett - Cultural Fuel

Here’s how Nokia placed its name on the map for navigation devices:

The World’s Biggest Signpost from adghost on Vimeo.

It’s an interactive signpost, and also an act, kind of like an ambient, real-time Qype or Yelp. The Good Things signpost was entertaining and useful for people, while at the same time integrating Nokia’s product (Nokia Maps, Ovi, and the handsets) in an unobtrusive way.

Via Björn, via fubiz

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