Leo Burnett - Cultural Fuel

Fresh out of Seth Godin’s (viral marketing) blog, here’s the graph to show to your client the next time they ask for tactics that’ll speed-boost their Twitter followers:

Graph by Seth Godin

Yellow: If you post low virality content to huge numbers of followers, the viral distribution will soon peter out. Green: High virality content, even from a smaller reader base, will go quite a way. Purple: The higher the virality factor, the better the passalong.

So, forget about mass-following and comment-spam. The money (so to speak) is in quality. And while the graph is just mathematical gymnastics, the million dollar question remains: what makes content viral?

Read Seth Godin, Viral growth trumps lots of faux followers.

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