Leo Burnett - Cultural Fuel

This is not new, but I just found this interesting lecture by Henry Jenkins of MIT on the convergence of media, media culture etc. What I find so refreshing about it is that it is, in fact, a bit more academic. That might sound weird, but with all the hype around connections planning and discussion about its future difference to experience planning, media planning and brand planning, and our industry’s tendency to create buzz words and self-congratulatory one-liners, it is nice to have an MIT professor take a crack at it.

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