Pringles Jumpers - Storytelling
Pringles, a scottish maker of sweaters tries a different route: animated story telling. I like the simplicity and honesty of this approach. Sometimes a story is more effective than a reason to believe.
Via Daniel Bevis
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
I think this is video is actually full of RTBs. They’re just embedded into the story, which makes them interesting and digestable. Odd though. I was turned off by the end. I’m not a wimp, but bombing the competition’s factory, even in a cartoon, doesn’t fit with Pringles for me.
January 28th, 2010 at 9:49 pm