McDonald’s Steam Transit Shelter
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Been reading for a few days now. This was very good and insightful information. BTW, I like your site design as well. I enjoyed reading it and hopefully you will write more soon. Do you have a newsletter?
April 16th, 2010 at 10:02 pm