IKEA Cinema Catalogue
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema. (adsoftheworld)
what a great find from tiago! 
look here to.
litte addition: its not new. remember this ??
The overlaying of text on screen in this scene from David Fincher’s Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (via)
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Florian Geiger
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Honestly, I think this is a very rude way of intruding into one of the last “sacred places” people have. I know it is “surprising”, “powerful” and “creative” but on the other hand it just doesn’t feel right to me. Even for a brand like Ikea.
January 12th, 2010 at 3:32 pmI appreciate any bold hi-jacking and cheeky mash-ups and who doesn’t a good old projection in the real world? I would still ask how many people in the audience were bothered by being interrupted in their (paid for) viewing of a great movie with a price information.
January 13th, 2010 at 2:11 amCOOL.
January 13th, 2010 at 5:05 pm