Esquire: Augmented Reality & Print co-exist peacefully

What Esquire magazine has done here is a wonderful example how augmented reality can create interactive additional content for a print magazine. Not to mention the PR they can generate out of this issue! It goes to show that with a little thinking, print and digitla media can really profit from each other.

Read more about it here, or check out the interview with the issue’s creators:

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Simone Hausch

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Author's web sitehttp://culturalfuel.com

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11 2009

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