Socialnomics: Social Media ROI

It’s worthwhile to review friendfeed once in a while. Just found this Marco’s FB stream.

Apart from the somewhat corny sales presentation style of the video, it contains some concrete examples of how social media grew business as opposed to being just a medium for kids. My favorite quote from Morgan Johnston is: “Think of Twitter as the canary in the coal mine”.

Also, while you’re at it, check out this article by my friend Gerald on why he thinks Social Media is tougher to do in Germany.

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About The Author

Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

Other posts byAlexander Wipf

Author's web sitehttp://culturalfuel.com

19

11 2009

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