Leo Burnett - Cultural Fuel

In this interview Neville Brody complains that in the last 25 years, design has lost it’s connection to art and that because of this, designers today aren’t good at human connections anymore.

But it’s not all bleak.

He also goes on to talk about the “always on” era and the need for more real content, performance and engaging narrative, instead of just doing what’s technologically possible. For him the human state is the only thing worth talking about, and as a designer, he sees observation and engagement as the best tools designers have to create drama and performance.

via Kristian Kerkhoff

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