Leo Burnett - Cultural Fuel

In an attempt to find yet another way to create buzz, the band “Editors” present themselves and their new album in the context of Google Street View. Of course, it is not a real hack but more an overlay (or mash-up) of their own content in the context of their website. Still, even it is a novelty one-off, it is a great idea to use technology like this, and it is well executed. User can use well-known google maps and street view navigation to listen to the album’s songs and see the band members hiding in the streets of London.

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