Publicis to aquire Razorfish

Today, Publicis and Microsoft announced the purchase of Razorfish.

I am pretty excited about the potential behind a collaboration with Razorfish in the future. Our push into digital experiences and marketing solutions can only get a boost through this acquisition. I think it will allow our clients access to the best-in class communications solutions all around.

Says Maurice Lévy:

More than anything, this acquisition should demonstrate that Publicis Groupe now presents a wider pool of resources, talent, and expertise that will help our clients market their products or services in a way that takes maximum advantage of the new digital world. Our capabilities will be further enhanced by the great talent throughout Razorfish, and we are happy to welcome this new addition to our family.

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About The Author

Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

Other posts byAlexander Wipf

Author's web sitehttp://culturalfuel.com

09

08 2009

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