Leo Burnett - Cultural Fuel

When driving becomes writing

Very similar to BMW Z4’s idea to use a car to create art, the iQ was used for something a bit more useful: create a font.

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

Tags: font, iq

About The Author

Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

Other posts byAlexander Wipf

Author's web sitehttp://culturalfuel.com

20

07 2009

by Alexander Wipf
posted in Design, Ideas

2 Responses

1. 
   Leeds Driving School → http://www.leeds-driving-school.co.uk
   
   

   Interesting.

   A creative idea, however whilst trying to buy tyres which eject paint my searches deemed my goal inconclusive.

   Oh well, Keep up the good work !

   August 12th, 2009 at 4:50 pm
2. 
   Pinay Love Poems · → http://www.pinoyloveforum.com
   
   

   if you really need to become expert in driving, your really need to enroll in a driving school ”*

   November 14th, 2010 at 3:44 pm