Leo Burnett - Cultural Fuel

2 different Guerrilla Ideas from Nikon and Fitness First.

NIKON mounted a huge interactive billboard displaying life-like images of paparazzi. The celebrities (users) automatically triggered a deluge of flashing camera lights as they walked past the billboard. The red carpet take them directly into the store where they could purchase the new D700.

FITNESS FIRST, the health club chain, mounted in the Netherlands a system to measure the body weight in a seat at a bus stop.

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