How (more than just) teens consume media
If you haven’t read the “How Teenagers Consume Media” report by the 15-year-old Morgan Stanley intern then you may want to check out the original first. Otherwise you could subject yourself to the endless blogging and news commentary all over the place here, here, here and oh just google it yourself.
Ultimately there should be nothing shocking here for people who follow behavior, rather than wishful thinking. Yes, people want stuff for free. No they do not tend to want to have an interruption from a Brand, or a relationship, dialog or anything else with you, unless it benefits them (and sometimes not even then).
Sure - the ’study’ was probably not the most scientific, and there are a few too many sweeping declarations, and a lot of conclusions missing about what Brands should be doing that they aren’t However, I’m surprised that so many people are shouting that the sky is falling.
What should we expect? We should be striving to understand the behaviour, and apply creativity to solutions for people and the Brands that they include in their lives.
