Leo Burnett - Cultural Fuel

Nobody expected that a Finnish company would come up with the idea of selling mobile phones.

Nobody expected that a Dutch company would dare to develop navigation systems.

Nobody expected that a Korean company would become the world leader in flatscreen technology.

And probably nobody expects that a Swiss company will build a car.

This is what it says on the website of Mindset, a new swiss company with a new car concept. In a time of a car industry in crisis, you could say: bad timing for a start-up, or: extreme opportunity to come up with a vision for what mobility means in the future, which in swiss unadornedness is:

We are not offering some future vision but a sustainable, contemporary automobile for everyday use. We at mindset know about cars and we want to attract people who like cars and enjoy driving.

Submitted by Florian Geiger

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