Rant: One more flash mob “viral” and I’ll go postal
Enough already? How many more so-called “viral” videos of brands copying the flash mob dance in public places phenomenon can a human person take? After the “Sound of Music” flash mob in Antwerp, I had it.
Ok, so we posted them too here on the blog, back in the day, but now it’s too much. It’s always the same:
- choose a song
- choose a train station
- get some performers dressed as “normal” people
- rip clothes off, do the song and dance
- get some “normal” people to pretend to be “normal” by-standers who are suddenly totally exhilirated by the experience and join in
- film it “unobtrusively” from at least 27 different angles, alternating tele and wide-angle shots with “hidden” cameras
- slap a logo on it at the end
- post it on youtube and forward to everyone you know who works in an agency and start a viral that is seen mostly only by people within that industry
- Call it viral and put in your credentials deck
So maybe flash mobs could still be interesting, but how about a little bit of a different idea? Does it have to be so formulaic? Playing some music and entertaining is not always enough to really make a difference, even if the perfomance is great!
Wanna see what really happens when you don’t have hired people create this fake effect? Watch the Performance by virtuoso Joshua Bell in a Washington DC subway station, covered by the Washington Post. A sobering experience for the artist: 3 people listened to a free world-class performance which sold out at the concert hall for 100 bucks a pop that same night. Here is the take-out.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Rant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmRant: One more flash mob “viral” and I’ll go postal: Enough already? How many more so-called &.. http://tinyurl.com/mx8jts
June 17th, 2009 at 3:47 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pmAgree with @formfaktor: ‘viral’ only works if it challenges convention. No more boring copies! http://tinyurl.com/mx8jts #marketing
June 19th, 2009 at 5:20 pm