Unusual way to present your business model: Kranke Kasse
Kay Karstensen had an idea: a HMO (German: Krankenkasse) for young people. He presented his business model using this video. The idea was picked up by a leading German medical insurance and now is running under the name Kranke Kasse (a play on the word Krankenkasse, meaning sick HMO) The site at http://www.krankekasse.de features all the social network tools for the next generation of insured people, and features fun promotions such as a lottery where 99 of the first 100 entrants win roadkill toys. Sick? Yes. Innovative? Definitely!
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Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
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Unusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pmUnusual way to present your business model: Kranke Kasse: Kay Karstensen had an idea: a HMO (German: Krankenkass.. http://tinyurl.com/mkfdft
June 16th, 2009 at 3:45 pm