Leo Burnett - Cultural Fuel

Southwest Airlines: Creating a different airline culture

Just spotted the “It’s on” viral by Southwest Airlines, slightly reminiscent of “Wassap”, and found this gem in the related videos. I love how Southwest has created a reputation of airline culture of more human character and makes it comes alive through their staffers. Turns out, there is a whole slew of videos shot by passangers documenting funny and entertaining flight attendants.

Tags: culture, rap, soutwest airlines

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Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

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Author's web sitehttp://culturalfuel.com

09

06 2009

by Alexander Wipf
posted in HumanKind

6 Responses

1. 
   @formfaktor → http://twitter.com/formfaktor/statuses/2088157924
   
   

   Southwest Airlines: Creating a different airline culture: Just spotted the “It’s on” viral by .. http://tinyurl.com/nma9zg

   June 9th, 2009 at 11:50 am
2. 
   @ulibarth → http://twitter.com/ulibarth/statuses/2088291089
   
   

   This made my day! RT @formfaktor: Southwest Airlines: Creating a different airline culture: Just spotted the … http://tinyurl.com/nma9zg

   June 9th, 2009 at 12:12 pm
3. 
   Radim Svoboda → http://twitter.com/RadimSvoboda
   
   

   I wish I would have flown SW Air last week when I made my Moscow-Geneva via Paris marathon…
   I hope I will be surprised one day by a steward like this

   June 9th, 2009 at 1:47 pm
4. 
   lukas
   
   

   I wish my brother george was here.

   Nice.

   June 9th, 2009 at 2:40 pm
5. Dirk Reinhardt → http://culturalfuel.net/?fbconnect_action=myhome&userid=96
   
   

   made me laugh

   June 9th, 2009 at 5:51 pm
6. 
   Valentina
   
   

   Congrats Leos! You definitely did a great job on this. Please provide the world with more virals like this …

   Greetz,
   Vale

   June 10th, 2009 at 1:25 pm

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1. Jun 9, 2009: mix it up « eskimon